We offer a wide range of services to clients of all kinds.

Communications

Whether your target audience is Main Street, Wall Street or K Street, we work with your team to create compelling messaging and innovative strategies that achieve your bottom-line goals. CVIC clients include consumer brands, B2B companies, nonprofits and associations that are looking to influence opinion and drive decision making through paid, earned, shared and owned content. Our experienced team has consistently proven its ability to deliver customized communications concepts that enhance awareness and increase brand loyalty. From educating the public on issues to attracting and satisfying customers, we ensure your message makes the right connection.

We deliver effective connecting by:

  • Creating customized business communications strategies
    tailored to reach target constituents
  • Developing public awareness campaigns for associations, government entities and corporations
  • Producing new product launch campaigns with consumer and vertical-industry PR
  • Developing sales-support communications that leverage advertising and PR activity to achieve revenue goals

Related Case Studies:

Wells Fargo

Wells Fargo

June 26, 2020

Oklahoma City Diet

Oklahoma City Diet

June 25, 2020

Crisis Management

We know the crisis communications drill – how to prepare for it and how to minimize potential reputational damage. Our clients rely on us to develop comprehensive crisis management plans, lead training programs for key players and prepare their organization to act decisively when things don’t go their way.

Good crisis management means the difference between a quick resolution and an escalation to a full-fledged disaster.

We manage crises with confidence by:

  • Providing rapid response and onsite counseling to work through
    the situation as it develops
  • Anticipating potential landmines and developing specific responses to minimize negative impact
  • Managing the media frenzy by delivering critical messages to the highest-priority audiences, both internal and external
  • Ensuring urgent issues are resolved quickly and successfully, and damage control is managed effectively

Related Case Studies:

Oklahoma City Diet

Oklahoma City Diet

June 25, 2020

Media Relations

We understand the roles that both traditional and new media play in influencing your brand’s perception, and we know what it takes to connect with news media to secure valuable publicity coverage.

Smart, strategic media relations campaigns can build positive equity and generate credible connections that drive measurable ROI.

We earn credible media coverage for our clients by:

  • Engaging with reporters to announce news and share newsworthy information,
    earning their trust for ongoing mutually beneficial media relations
  • Packaging complex information, data and news for easy consumption
  • Implementing targeted media outreach at the national, local and industry levels
  • Creating customized media training for executive management and brand spokespeople
  • Providing performance metrics and campaign analysis

Related Case Studies:

Electrolux

Electrolux

June 26, 2020

The Association of Clinical Research Organizations

The Association of Clinical Research Organizations

June 26, 2020

Government Awareness

We leave the lobbying to the lobbyists. Instead, we engage with government decision makers through direct communication strategies that focus on educating and informing in order to influence from the inside out. We build a bridge to connect with elected officials, their staff, think tanks and other gatekeepers to establish a true understanding of your messaging so they can make informed decisions.

We’ve connected associations, companies and nonprofits with Capitol Hill to create change by:

  • Organizing dozens of briefings and panel events to educate congressional staff on key issues
  • Creating and distributing thousands of district-specific reports on a myriad of issues
  • Producing hundreds of town hall meetings featuring members of Congress and key staffers
  • Placing thousands of in-district opinion editorials and articles to help educate members of Congress and their constituents
  • Booking more than 8,000 speaking engagements with key businesses and civic organizations encompassing every congressional district

Related Case Studies:

The Association of Clinical Research Organizations

The Association of Clinical Research Organizations

June 26, 2020

Radian

Radian

June 26, 2020

Communications Training

Now, more than ever, having effective communicators at all levels and in all departments is critical for an organization’s success. Almost overnight, the COVID-19 pandemic changed the rules and requirements for communicating, ushering in the need for increased virtual connections. But while the changing landscape may be new for some, CVIC has provided employee communications training for decades.

New technology and evolving cultural dynamics present challenges for both internal and external communications. Our training allows participants to improve their communications skills and increase their confidence, whether it’s for a national broadcast interview or to lead an internal Zoom meeting.

We improve communications confidence by:

  • Creating customized and interactive training modules for one-on-one and group sessions
  • Offering content, training activities and peer reviews that minimize uncertainty and encourage personal development
  • Providing employee presentation training to improve internal culture and productivity
  • Conducting executive and spokesperson media relations training for those who engage with reporters, interviewers and anchors
  • Developing training collateral and cheat sheets for ongoing support after the training session is over

Related Case Studies:

Public Relations

Effective PR requires more than writing a press release or tweeting a heartfelt message. It begins with a detailed understanding of the objective and a thorough exploration of the strategies that will deliver long-lasting results. Our seasoned PR professionals have decades of experience creating award-winning PR campaigns that generate positive publicity and enhance corporate reputations. We understand how to develop sincere and sustainable relationships with targeted publics that connect them with the best an organization has to offer.

We deliver expert PR by:

  • Learning our clients’ business from the inside out for credible PR representation
  • Creating unique and proprietary PR concepts that communicate, educate and inform
  • Coordinating social media, publicity and community relations as distinct, but connected campaign elements
  • Understanding complex issues and identifying relevant trends to develop PR strategies that resonate

Related Case Studies:

Electrolux

Electrolux

June 26, 2020

The Association of Clinical Research Organizations

The Association of Clinical Research Organizations

June 26, 2020

Digital

Digital communications has dramatically changed the way we engage with brands and perceive organizations. It’s a complicated landscape that requires ongoing content generation and performance monitoring. CVIC is skilled in helping organizations plan and execute a digital strategy – including paid, earned, shared and owned – that fits with their goals and their budget.

We enhance a brand’s digital reputation by:

  • Leveraging traditional marketing and PR strategies to maximize digital performance.
  • Creating compelling social media content to generate direct connections with targeted audiences.
  • Managing SEO and SEM to drive customer engagement and revenue.
  • Building customized websites that increase organic search.
  • Developing comprehensive digital paid ad campaigns for
    budgets large or small.
  • Producing blogs, digital collateral, and email marketing campaigns that
    achieve strategic goals.
  • Providing monitoring and analytics to ensure success.

Related Case Studies:

Wells Fargo

Wells Fargo

June 26, 2020

Oklahoma City Diet

Oklahoma City Diet

June 25, 2020

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