Insuring a Reputation

Following the 2007 financial crisis, Radian wanted to expand its reputation as a thought leader for the mortgage industry.

As a result of the changing landscape of the U.S. housing market following the 2007 financial crisis, mortgage insurance company Radian sought to amplify its brand as an industry leader among government influentials and the news media. Through a series of D.C.-based initiatives, including panel discussions and thought-leadership events, CVIC connected Radian with Capitol Hill decision makers to build key relationships and expand the dialogue about the future of the mortgage insurance industry.

CVIC:

  • Established Radian-sponsored Capitol Hill events as an annual and must-attend tradition
  • Organized panels that featured a diverse and highly regarded array of real estate industry experts from private, nonprofit, association, academic and federal sectors
  • Attracted standing-room only crowds and top-tier news coverage from consumer and trade publications, including Politico, National Mortgage News, Inside Mortgage Finance, USA Today, Bloomberg and The Washington Post
  • Enhanced the company’s positive brand equity and increased its profile as a resource not just on Capitol Hill, but for news media and related industry organizations

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