Big Data, Big Results
Well known within the housing and finance industries for having the most accurate residential property data, CoreLogic wanted to secure more consistent and widespread publicity coverage to claim its reputation as the leading authority on real estate trends. We worked with CoreLogic economists to create proprietary national and city-specific housing reports using the company’s vast real estate data for easy consumption by news media and consumers. This data-based media relations campaign allowed CoreLogic to connect with more than 3,500 journalists each month with evergreen PR content that was robustly reported.
- Worked with top-tier national news media on in-depth coverage highlighting CoreLogic data and featuring CoreLogic subject-matter experts
- Generated more than 700 city-specific reports each month to provide local news media with foreclosure rates, mortgage delinquency activity, home price trends and other real estate metrics
- Averaged 1,800 monthly news placements, including consistent stories in the Wall Street Journal, USA Today, CNBC, Fox Business News, New York Times, Washington Post and countless local news outlets
- Created a targeted government awareness campaign to share real estate trends reports customized by Congressional district