A Healthy Boost

As the thought leader in medical research information, The Association of Clinical Research Organizations wanted to establish itself as the go-to resource for news media and government decision makers alike.

The Association of Clinical Research Organizations (ACRO) is a global advocate for safe, ethical and high-quality medical research resulting in the development of new treatments and therapies. Each year, ACRO members conduct clinical research trials in 115 countries while ensuring the safety of nearly 2 million research participants. The association was looking to increase its profile and enhance positive awareness among news media and industry regulatory organizations, particularly the Food & Drug Administration (FDA). CVIC implemented a comprehensive media relations campaign to communicate the progress of the research trials in conjunction with a government awareness campaign to educate decision makers on the benefits of effective medical research.

CVIC:

  • Designed messaging and strategies to promote the integrity of ACRO-member study results as well as the safety of research participants and the efficacy of the clinical trials
  • Enhanced the organization’s profile by establishing it as a go-to resource for news media covering medical research and as a thought leader among government representatives and regulatory gatekeepers
  • Employed Capitol Hill briefings, education collateral, news media advisories, subject-matter expert interviews, op-eds and targeted profile stories to increase understanding of and support for ACRO and medical-research issues
  • Garnered prominent news coverage, including features in the Huffington Post, Al Jazeeraand Dateline NBC

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